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STUDIO NETWORK

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CASE STUDY

HQ7 Studios

International Market Positioning & Strategic Growth

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Overview

OUR WORK

HQ7 is a newly built, state-of-the-art film studio located in Vienna, Austria, positioned within close proximity to a wide range of visually striking and production-friendly locations. 

 

Designed to accommodate international film and television productions, the studio offers high-quality stages and supporting facilities aimed at attracting large-scale projects from global markets.

 

At the point of engagement, HQ7 was a new entrant to a highly competitive international studio landscape and sought to raise awareness of both the studio and Austria as a compelling filming destination.

Objectives

OUR OBJECTIVES

The founder and Managing Director of HQ7 Studios engaged me to provide sales and marketing support with the following objectives: 

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  • Increase awareness of HQ7 Studios within the UK and US production markets

  • Position HQ7 as a credible option for high-end international film and television productions

  • Drive utilisation across the studio’s stages and facilities

  • Build direct relationships with senior decision-makers at major studios and global streaming platforms

  • Support wider efforts to promote Austria as a competitive filming destination

Approach

THE APPROACH

  • International Market Positioning
    Developed a clear and compelling narrative for HQ7 Studios tailored to the expectations of UK and US producers, positioning the studio as a high-quality, internationally competitive facility within a production-ready country.

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  • Strategic Relationship Building
    Focused on building direct relationships with senior executives across studios, streamers, and production companies, ensuring HQ7 was represented at decision-maker level.

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  • Industry Access & Representation
    Facilitated high-level meetings through Studio Network in key global hubs, including Los Angeles, London, and Berlin, creating opportunities for direct engagement with major studios and streaming platforms.

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  • Nation-as-Destination Promotion
    Aligned promotion of HQ7 Studios with wider messaging around Austria’s locations, infrastructure, and production ecosystem, reinforcing the country’s appeal across multiple genres of production.

Outcome

THE OUTCOME

Since working together, HQ7 has seen a strong increase in utilisation across its stages and facilities and has held meetings with senior executives from major studios and global streaming platforms. The partnership continues, with ongoing work to promote HQ7 Studios and Austria as competitive, production-ready destinations for international film and television projects.

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