top of page

STUDIO NETWORK

  • LinkedIn

CASE STUDY

MOLINARE

Sales Transformation & Strategic Business Realignment

​

Asset-3-10011-1.jpg

Overview

OUR WORK

Molinare, one of the UK’s leading post-production companies, engaged me to help reverse a period of financial loss and build a high-performing sales organisation. The then Managing Director (now CEO) tasked me with restructuring their account management function into an effective, commercially driven sales team capable of winning new business, retaining existing clients, and delivering strong financial performance.

Objectives

OUR OBJECTIVES

  • Transform a traditional account management team into a modern, commercially focused sales unit.

  • Embed essential skills including budgeting, forecasting, margin understanding, and proactive business development.

  • Drive the organisation from loss-making into profitability within the year.

  • Review a loss-making service line and provide recommendations for future viability.

  • Strengthen overall sales operations and reporting to support senior leadership and investor visibility.

Approach

THE OUTCOME

  • Sales Team Restructure & Coaching
    Redesigned the team structure, roles, and workflows to support pipeline growth, margin control, and stronger client retention. Delivered hands-on coaching, training, and performance frameworks to empower the team to operate with confidence and commercial clarity.
     

  • Commercial Strategy & Forecasting Discipline
    Implemented robust forecasting models, sales processes, and reporting mechanisms to ensure leadership had accurate, actionable insight into performance and future revenue.
     

  • Business Unit Review & Divestment
    Conducted a detailed analysis of a loss-making service line, assessing financials, market viability, and operational demands. Recommended divestment—an action that was approved and completed—ultimately enabling Molinare to replace the service with an external partner offering improved value and reduced risk.
     

  • Board-Level Communication
    Leveraged my experience selling into the film and TV sector and my ability to present and forecast sales data effectively for boards and investors, ensuring clarity in decision-making and strategic alignment.

Outcome

THE OUTCOME

Following my 12 months at Molinare the company has gone from strength to strength driven by the CEO and core senior team. I believe my early inclusion into the scenario helped ensure the business had a solid platform to build upon. 

bottom of page