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CASE STUDY

Shinfield Studios

Sales Transformation & Strategic Business Realignment

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Overview

OUR WORK

Shinfield Studios is a newly built, Tier 1 studio facility that completed construction in early 2023 after a four-year development phase. Immediately upon launch, the industry was hit by unprecedented disruption: the UK-wide actors and writers strikes effectively paused all major productions for nearly 12 months.

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With the US market dormant and UK studio utilisation at record lows, the studio’s founder brought me onboard to drive revenue, fill stages, and stabilise the business during a period of extreme industry uncertainty.

Objectives

OUR OBJECTIVES

  • Generate revenue and secure bookings despite industry-wide production shutdowns.

  • Attract alternative content producers, independent filmmakers, and brands.

  • Establish Shinfield Studios as a viable, active facility even while major productions were stalled.

  • Keep the studio operational and commercially positive during a historically difficult year for the sector.

Approach

THE APPROACH

  • Targeted Sales Campaigns
    Devised and executed focused outbound campaigns aimed at UK indies, commercial production companies, and non-scripted / light entertainment producers whose work was less impacted by strike action.
     

  • Direct Sales Outreach
    Engaged directly with producers, financiers, and production companies to explore alternative use cases for the stages, leveraging relationships across the UK and US markets.
     

  • Strategic Positioning in a Challenging Market
    Positioned Shinfield Studios as a flexible, high-quality space ready to support productions of all scales during a period when availability, cost, and agility were crucial considerations.

Outcome

THE OUTCOME

Despite one of the most difficult trading periods the sector has experienced, the sales strategy delivered exceptional outcomes:
 

  • 3 independent UK feature films secured

  • 2 commercial productions contracted

  • 4 major light entertainment TV series booked

 

These wins kept the studio active and profitable during a time when most facilities faced severe decline in occupancy.

My work with Shinfield Studios demonstrates the impact of targeted sales activity and industry expertise, even under the most challenging market conditions. By identifying alternative revenue streams and quickly adapting to a disrupted landscape, I enabled Shinfield Studios to establish itself as a commercially resilient Tier 1 facility from the outset.

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